This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
The Enduring Understandings, in the sequence studied, include:
- Marketing Fundamentals
- Develop a solid theory foundation of marketing terminology and business background including the relationship between customers and businesses, the importance of accurate Market Research and issues in International Marketing.
- The Marketing Mix
- Look at all stages of the 4 “P's” of Marketing from product development through to launch and distribution.
- Trends in Marketing
- Marketing and the careers in it are evolving constantly. We will examine various environmental, ethical, social, and legal issues as well as look at technology, e-commerce and social networking and discover Marketing's role in them
- The Marketing Plan
- The course finishes with the creation of a Marketing Plan – students will recognize the key parts of it and its importance in the successful launch of any Good, Service or Event.
Course Outline
Day 1 Slideshow
Super Bowl 2016 Ad links - or just Google it
Super Bowl Commercial Awards project
Cornell Notes Slideshow
Unit 1 - Marketing Fundamentals
- Unit 1 Slideshow
- Bad Fads Project
- Buying Observation Assignment
- Presentation Slideshow Link
- Unit Culminating Report and Presentation Assignment
- Sample (very Basic) Marketing Mixes
- Presentation Slideshow Suggested Format
Unit 1 Test: TBD Review
- 40 Multiple Choice,
- 4 Short Answer Questions (think about "Big Picture topics" - competition, PLC, Market Concept, etc)
- 2 Cases - you pick one to answer
Unit 2 - Marketing Research and Product Development
- Unit 2 Slideshow
- Marketing Research Note (Doc)
- Pepsi Challenge!
- Utility Note
- Product Development Worksheet
- Apple Iphone development book excerpt link
- Unit 2 Test - Oct 29th, 2019 Review sheet
- Test Format -
- 26 True/False, 24 Multiple Choice to be answered on Scantron
- 6 Long Answer Questions - choose 4 to answer on Test
Unit 3 - Marketing Mix Revisited - Market Strategy
- Unit 3 Slideshow
- Positioning and Branding Note
- Branding Assignment
- Candy Box Packaging assignment
- Promo Scavenger Hunt
- Food Truck Printable 1
- 3D Food Truck Design Printable
- Unit 3 Summative Task
- Toronto Food Trucks Blog and Truck list
- Logo Maker website
Unit 4 - Social Media and Advertising Trends
- Advertising Slide Show
- Create an Ad Project
- Social Media Slide Show
- Social Media "Best/Worst Practices" Project.
Course Culminating
- Culminating Task Overview
- Culminating Task List with Due Dates
- Maps: Bingemans Wonderland
- Kitchener Fast Facts - Secondary Research
- Waterloo Region Fact Sheet - Secondary Research
- Mark Sheet
- Fake Social Media Generator (and links to other generators)
- Consider Pixlr for image editing and Canva/Lucidpress for brochures.
Exam Prep materials
- Exam Format
- 45 True/False, 40 Multiple Choice on Scantron
- 20 Marks for a Case based on the following reading:
- Krispy Kreme's proposed (2nd) expansion into Canada
- Review Material